How much ad budget does your goal take?And how much less if buyers were worth more.
Most people plan a bigger month with a bigger ad budget. Pick a monthly revenue goal and see the buyers and ad spend it takes today, and how much less it takes when each buyer is worth more.
Your numbers
What you want new buyers to bring in each month.
$
Core price plus the average extra a buyer spends after checkout. Not sure? Work it out here.
$
Last month's ad spend divided by all new buyers last month.
$
These are example numbers. Replace them with yours.
What it takes today
New buyers needed per month0
Ad budget per month$0
Ad budget per day (30-day month)$0
Most you can pay per buyer and break even$0
What if every buyer was worth more?
Pick how much more each new buyer is worth after checkout.
Ad budget you would not need to spend each month
$0
Buyers needed0
Ad budget per month$0
If your ad cost per buyer changes
Ad costs move. Here is the monthly budget your goal needs at different CAC levels.
| CAC | Today | With increase |
|---|
A short video. If you want my help after, the page ends with a short application.
This is an illustration built from the numbers you entered. It is gross revenue before refunds, fees, taxes and delivery costs. It does not predict how your ads will perform. Your numbers stay in your browser and are not stored or sent anywhere.