What should you sell after checkout?Your ladder, in one minute.
If a buyer pays once and is never offered anything else, you get paid once. Tell me what you sell and what it costs, and you will get four offers to add after checkout, with a starting price and what each one should deliver.
Your core offer
Your ladder
Starting points to test, not rules. Change them to fit your buyers.
How these prices are set
Order bump: about 10% of your core price, up to $297. Upsell: about 1.5 times your core price, up to $1,997. Downsell: about half the upsell. Next-step offer: about 4 times your core price. Prices are rounded to end in 7. These are simple rules of thumb to start from, not data from your market.
What the ladder could add
Out of every 100 buyers, how many take each offer? These are example guesses, not averages. Put in your own.
A ladder on paper is the easy part.Getting buyers to say yes is the work.
Watch how it worksA short video. If you want my help after, the page ends with a short application.
These prices and rates are starting points built from the numbers you entered. They are not forecasts and not a promise of results. Your own tests will tell you the right prices. Your numbers stay in your browser and are not stored or sent anywhere.